Kylie Jenner and Selena Gomez are two of the biggest social media influencers in the world, with millions of followers across various platforms. Kylie has 213 million followers on Instagram, while Selena has around 191 million. Both influencers are active on Instagram, but Kylie also has a significant following on TikTok, Twitter, and Snapchat, while Selena is active on Facebook and YouTube. Kylie is known for her fashion sense and makeup skills, while Selena is open about her struggles with mental health and advocacy for important causes. Brands should consider both influencers’ strengths and weaknesses when deciding which to work with.
Background
Kylie Jenner and Selena Gomez are two of the biggest social media influencers in the world today. They both use their social media platforms to showcase their lives, their interests, their opinions and promote their brands. They have millions of followers across various social media platforms, making them extremely attractive to brands and businesses looking to reach a wider audience. But how do these two influencers compare and contrast with one another? Let’s take a closer look.
Followers
Kylie Jenner has an impressive 213 million followers on Instagram, making her one of the most followed people on the platform. Selena Gomez, on the other hand, has around 191 million followers, which is still an incredibly high number. Kylie’s followers are primarily female, and more than 40% of them are between the ages of 18 and 24. Selena’s audience is slightly older, with around 37% of her followers between the ages of 25 and 34, but still majority female.
Social Media Platforms
Kylie and Selena both have a strong presence on Instagram, but they also have a significant following on other social media platforms. Kylie has a large following on TikTok, Twitter, and Snapchat, while Selena is also active on Facebook and YouTube. Kylie is known for her makeup brand, Kylie Cosmetics, which she launched exclusively on Snapchat in 2015, and she remains active on the platform today. Selena has also used YouTube to promote her music and her beauty brand, Rare Beauty.
Influence
Both Kylie and Selena have a huge influence on their followers, which is why they are so attractive to brands. Kylie is known for her fashion sense and her makeup skills, which she often showcases on her social media accounts. She has launched her own line of cosmetics, which has been very successful, and she regularly partners with other brands to promote their products. Selena, on the other hand, is known for being open about her struggles with mental health and her advocacy for important causes like racial equality and LGBTQ+ rights. She is also a successful musician, and her influence extends beyond social media.
Branding
Kylie and Selena have very different styles of branding. Kylie is known for her glamorous, high-end image, which she showcases through her fashion and makeup. Her branding is aimed at a younger, trendier audience, and she often uses provocative imagery in her promotions. Selena, on the other hand, has a more relatable and down-to-earth image, often promoting natural beauty and self-care. Her branding is focused on authenticity and positivity.
Conclusion
Overall, it is clear that Kylie Jenner and Selena Gomez are two very different social media influencers, with different styles, audiences, and skills. However, they are both incredibly influential, and they have both managed to successfully build their personal brands and promote their products. Brands looking to work with influencers should consider the strengths and weaknesses of both Kylie and Selena’s approach to social media, and decide which influencer is best suited to their target audience.